I argue that instrumentarianism is an unprecedented species of power that has defied comprehension in part because it has been subjected to the “horseless-carriage” syndrome. Instrumentarian power has been viewed through the old lenses of totalitarianism, obscuring what is different and dangerous. Totalitarianism was a transformation of the state into a project of total possession. Instrumentarianism and its materialization in Big Other signal the transformation of the market into a project of total certainty, an undertaking that is unimaginable outside the digital milieu and the logic of surveillance capitalism.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 71