Although Pentland is not alone in this field, he is something of a high priest among an exclusive group of priests. Unlike Hal Varian, Pentland does not speak of Google in the first-person plural, but his work is showcased in surveillance capitalist enclaves, where it provides the kind of material and intellectual support that helps to legitimate instrumentarian practices.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1331