The commodification of behavior under the conditions of surveillance capitalism pivots us toward a societal future in which an exclusive division of learning is protected by secrecy, indecipherability, and expertise. Even when knowledge derived from your behavior is fed back to you in the first text as a quid pro quo for participation, the parallel secret operations of the shadow text capture surplus for crafting into prediction products destined for other marketplaces that are about you rather than for you. These markets do not depend upon you except first as a source of raw material from which surplus is derived, and then as a target for guaranteed outcomes. We have no formal control because we are not essential to the market action. In this future we are exiles from our own behavior, denied access to or control over knowledge derived from our experience. Knowledge, authority, and power rest with surveillance capital, for which we are merely "human natural resources."

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1029