As Google’s Eric Schmidt observed in 2010, "You give us more information about you, about your friends, and we can improve the quality of our searches. We don’t need you to type at all. We know where you are. We know where you’ve been. We can more or less know what you’re thinking about." Satya Nadella of Microsoft understands all physical and institutional spaces, people, and social relationships as indexable and searchable: all of it subject to machine reasoning, pattern recognition, prediction, preemption, interruption, and modification.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1581