In this way instrumentarian power produces endlessly accruing knowledge for surveillance capitalists and endlessly diminishing freedom for us as it continuously renews surveillance capitalism’s domination of the division of learning in society. False consciousness is no longer produced by the hidden facts of class and their relation to production but rather by the hidden facts of instrumentarian power’s command over the division of learning in society as it usurps the rights to answer the essential questions: Who knows? Who decides? Who decides who decides? Power was once identified with the ownership of the means of production, but it is now identified with ownership of the means of behavioral modification that is Big Other.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1204