Why is it that so many years after the events that triggered the mania for information dominance, surveillance capitalism still runs with relatively little impediment, especially in the US? The intervening years have seen the proliferation of thousands of institutional facts that normalized surveillance capitalism's practices and made them appear necessary and inevitable: the discovery of behavioral surplus and the massive accumulations of capital and material that followed, the proliferation of devices and services, the integration of data flows, and the institutionalization of futures markets in human behavior.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 388