With Google in the lead, surveillance capitalism vastly expanded the market dynamic as it learned to expropriate human experience and translate it into coveted behavioral predictions. Google and this larger surveillance project have been birthed, sheltered, and nurtured to success by the historical conditions of their era—second-modernity needs, the neoliberal inheritance, and the realpolitik of surveillance exceptionalism—as well as by their own purpose-built fortifications designed to protect supply chain operations from scrutiny through political and cultural capture.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 405