Although Big Other can mimic intimacy through the tireless devotion of the One Voice—Amazon-Alexa's chirpy service, Google Assistant's reminders and endless information—do not mistake these soothing sounds for anything other than the exploitation of your needs. I think of elephants, that most majestic of all mammals: Big Other poaches our behavior for surplus and leaves behind all the meaning lodged in our bodies, our brains, and our beating hearts, not unlike the monstrous slaughter of elephants for ivory. Forget the cliché that if it's free, “You are the product.” You are not the product; you are the abandoned carcass. The “product” derives from the surplus that is ripped from your life.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1199