As Sorgatz explained, “Microfame is practically a science. It is attainable like running a marathon or acing the LSAT. All you need is a road map.” He recommended, among other things, “oversharing,” “self-publishing,” and one tip that Sorgatz may himself have followed: “separat[ing] yourself from the cacophony by being a little weird. Scratch that—really weird.”

Tim Wu, The Attention Merchants, loc. 1023