The urge for what's next seems to be insatiable, and for that reason the Kardashians and the world of television in all likelihood have cause to worry. It is simply not conceivable that the future of commercial television, whatever it may turn out to be, can indefinitely sustain attention for any particular format, particularly one with as much market share and overdevelopment as reality TV. No matter how desirable the financial calculus, no attention capture strategy has been able to stay ahead of the disenchantment effect indefinitely. Eventually, even the goose that lays the golden egg gets old and dies.

Tim Wu, The Attention Merchants, loc. 852