What is really most notable about this marriage of word and image is that, unlike the traditional ads, which offer a cure for a problem—new snake oil in old bottles—Lansdowne's advertisement holds out the promise of a better life. It sells the reader on herself, a new self, better than the old. Here was an innovatively oblique way of pushing the product by connecting it to the consumer's deepest yearning to be beautiful and desired.

Tim Wu, The Attention Merchants, loc. 213