Marcuse believed that he was witnessing a "Great Refusal"-a term he first coined in the 1950s to describe "the protest against unnecessary repression, the struggle for the ultimate form of freedom-'to live without anxiety.' " Like Leary-whom he may have inspired in part-Marcuse tended to believe that liberation could not be achieved from within the system, but required its fundamental reconstruction.

Tim Wu, The Attention Merchants, loc. 541