Like the Soviets, the German ministry took over every detail of programming, with sole discretion over the content. As chief programmer, Goebbels determined that the right formula for forging the people's community (Volksgemeinschaft) was not unrelenting speeches but, rather, light musical entertainment punctuated by political material in place of advertising, and the occasional big event—a speech by Hitler or Goebbels, termed a "national moment." He learned, as the Western attention merchants had learned, that a spoonful of sugar helps the medicine go down. And in this way, exposure to the central themes of the National Socialist Party became part of the daily diet of nearly every German.

Tim Wu, The Attention Merchants, loc. 415