Netflix was thus something of a town scrap dealer, at the bottom of the content food chain. … Rather than putting it through the pilot process, the usual way to test a TV show's prospects, Netflix was willing to pay for two thirteen-episode seasons up front. Last but not least, Sarandos offered a pile of money: a reported $100 million, or as much as would be ordinarily invested in an expensive feature blockbuster.

Tim Wu, The Attention Merchants, loc. 1093