Pepsi changed its slogan to "The choice of a new generation" and paid Michael. [fact]
Pepsi changed its slogan to "The choice of a new generation" and paid Michael Jackson an unprecedented $5 million to dance with children to a song set awkwardly to his "Billie Jean" (lyrics: "You're the Pepsi Generation / guzzle down and taste the thrill of the day / And feel the Pepsi way").
Tim Wu, The Attention Merchants, loc. 631