Such strong medicine would have effectively outlawed many of the techniques that the advertising industry had adopted over the 1910s and 1920s. Though the softer brand advertising would have been unaffected, much of reason-why advertising's arsenal, the entire patent medicine approach included, would have been finished. If Hill and Lasker had persisted with the Lucky Strike campaign as it stood, they might both have landed in prison. And many of today's most familiar infomercials claiming the miraculous benefits of this or that would be illegal.

Tim Wu, The Attention Merchants, loc. 279