James Rorty, another former copywriter, who wrote Our Master’s Voice: Advertising (1934), in which he described the job’s effect on the soul. The adman, he wrote, “inevitably empties himself of human qualities. His daily traffic in half-truths and outright deceptions is subtly and cumulatively degrading. No man can give his days to barbarous frivolity and live. And ad-men don’t live.

Tim Wu, The Attention Merchants, loc. 263