Advertising had not come so far so fast to take these attacks lying down. The International Advertising Association pronounced Your Money’s Worth a work of “communist propaganda.” The purpose of the consumer movement, another critic charged, was “to overthrow capitalists, but to have the overthrowing done by an army of embattled consumers and housewives rather than by the traditional revolutionary agent—Marx’s proletariat.”

Tim Wu, The Attention Merchants, loc. 264