The journalistic approach, while objective, was not neutral. The war was not a subject that he thought deserved a balanced presentation of both sides. His aim was to convey the experience of the British, and he insisted on knowing it firsthand; while most reporters retreated to bunkers during Nazi bombardments, Murrow, despite the obvious peril, stood on the roof to capture the sounds and feeling of London under attack.

Tim Wu, The Attention Merchants, loc. 371