[Clay Shirky's] analysis showed that the blogosphere wasn't a smooth ball where everyone had an equal voice. Rather, it was dominated by a handful of sites that pulled enormous numbers, followed by a looooo­ooooo­ng tail of sites with a few followers. The old pernicious topology had reasserted itself. We should have known that it would, and it took a while for the miserable fact to sink in.

Tim Wu, The Attention Merchants, loc. 967