The world was slow to turn on the web, still after all the fountain of the new. Whether for reasons of politics or politesse, the web would suffer a lot of ruin before many critics, who'd fallen in love with its openness, would admit that things had gone awry. Even so, by the mid-2010s, more and more ordinary users had their own impression of the emperor's new clothes.

Tim Wu, The Attention Merchants, loc. 1091