Winfrey's endorsement of The Secret and other spiritual practices drew criticism from the religious mainstream. Albert Mohler, president of the Southern Baptist Theological Seminary, wrote that “Oprah has become a high priestess and icon of the psychologization of American society….Her substitution of spirituality for biblical Christianity, her promotion of forgiveness without atonement, and her references to a god 'without labels' puts her at the epicenter of a seismic cultural earthquake.” Perhaps not an earthquake: Oprah was not so far from the therapeutic deism that had long been the American religion. But her attentional reach made her a substantial danger to traditional faith—even perhaps to the nonreligious as well.

Tim Wu, The Attention Merchants, loc. 808