Naturally, Adams also commissioned a chemical assay, which showed that Liquozone was nothing more than highly diluted sulfuric acid with coloring added. Perhaps his most impressive, if inhumane, undertaking was to test Liquozone's curative claims on laboratory animals. Guinea pigs were infected with anthrax, half of them treated with Liquozone, the other half serving as the control group. Within twenty-four hours all of the guinea pigs, treated and untreated, were dead. When repeated with diphtheria and tuberculosis, the experiment produced similar results. The lab concluded that Liquozone not only "had absolutely no curative effect but did, when given in pure form, lower the resistance of the animals, so that they died a little earlier than those not treated."

Tim Wu, The Attention Merchants, loc. 115