As in the 1960s, this great turning away was the cause of no little consternation, if not degrees of panic, in the old attention industries. As the columnist-writer Dave Barry put it, "We can no longer compel people to pay attention. We used to be able to say, there's this really important story in Poland. You should read this. Now people say, I just look up what I'm interested in on the Internet."

Tim Wu, The Attention Merchants, loc. 921