This comment leads on to a further and quite fundamental aspect of globalisation, which lies behind each of the various institutional dimensions that have been mentioned and which might be referred to as cultural globalisation. Mechanised technologies of communication have dramatically influenced all aspects of globalisation since the first introduction of mechanical printing into Europe. They form an essential element of the reflexivity of modernity and of the discontinuities which have torn the modern away from the traditional.

DEFINE: Introduces 'cultural globalisation' as a foundational dimension lying behind institutional dimensions of globalization, rooted in mechanized communication technologies.

Anthony Giddens, The Consequences of Moderni…, loc. 191