Trust mechanisms do not relate only to the connections between lay persons and experts: they are also bound up with the activities of those who are “within” abstract systems. Codes of professional ethics, in some cases backed by legal sanctions, form one means whereby the trustworthiness of colleagues or associates is internally managed. Yet even for those who might seem most intrinsically committed to the abstract systems they sustain, facework commitments are generally important as a mode of generating continuing trustworthiness. This forms one type of example of the reembedding of social relations. Re-embedding here represents a means of anchoring trust in the trustworthiness and integrity of colleagues.

Anthony Giddens, The Consequences of Moderni…, loc. 209