The result is a rearrangement of life so that it is configured directly under the "hand" of capitalist management and its infrastructures of connection; the goal is, literally, to annex life to capitalism. It is the absoluteness of this ambition to order a world made tractable to capitalism's operations that gives data colonialism its simplicity: the mutual implication of human life and digital technology for capitalism. A capitalism without limitation, obstruction, or remainder. A capitalism that encompasses every scale of human life (across space) at every layer (in depth) of individual and collective experience, all unfolding without limitation or interruption (in time).

Nick Couldry & Ulises A. Mejias, The Costs of Connection, loc. 578