Contrast the wages-for-housework argument of 1970s and 1980s feminists (Federici, Wages, 4; Delphy, Close to Home), which had the goal not of commodifying that work but of "denaturalizing" capitalism's wider social relations so as to challenge them for the longer term. So it is today with platforms: the key issue is not securing payment but denaturalizing the abstraction of social relations through data whereby capitalism is able to expand ever deeper into the social world.

Nick Couldry & Ulises A. Mejias, The Costs of Connection, loc. 781