The order of data relations relies on the unlimited possibilities of data processing generated by the infinite connectivity of the contemporary world. Data relations rely on removing all limits to data appropriation and thus building an expanding, knowledge-based social and economic order. From simple starting points (computer's data capture, the connectability of computers, and the information processing and monitoring that together they enable), institutions and systems are acquiring the capacity to govern life in a completely new way.

Nick Couldry & Ulises A. Mejias, The Costs of Connection, loc. 600