Here, as Boaventura de Sousa Santos has noted, questions of "global social injustice" become "intimately linked" with questions of "global cognitive injustice." Capitalism's grip on the world, through the mechanism of connection, creates a new modality of injustice, indissolubly both social and cognitive, that is derived from data processes. Data colonialism's true violence is to make human beings the objects of external control through data, together with everything that, until now, has passed for their lives' interior.

Nick Couldry & Ulises A. Mejias, The Costs of Connection, loc. 609