If historical colonialism annexed territories, their resources, and the bodies that worked on them, data colonialism's power grab is both simpler and deeper: the capture and control of human life itself through appropriating the data that can be extracted from it for profit. If that is right, then just as historical colonialism created the fuel for industrial capitalism's eventual rise, so too is data colonialism paving the way for a capitalism based on the exploitation of data. Human life is quite literally being annexed to capital.

Nick Couldry & Ulises A. Mejias, The Costs of Connection, loc. 28