Hildebrandt (Smart Technologies, 15) expresses this as a shift from the normal "double contingency" of human social reality to a world driven by a "single contingency," what systems and their drivers want. On the challenge through datafication to mutual expectations assumed by classical phenomenology, see Couldry and Kallinikos, "Ontology."

Nick Couldry & Ulises A. Mejias, The Costs of Connection, loc. 1187