Abandoning the concept of privacy here would be a fundamental mistake, since it still retains some reference to the minimal integrity of the self. Privacy, as leading US privacy campaigner Marc Rotenberg argues, remains "an extraordinarily powerful and comprehensive human-rights claim." But what would effective protection of privacy look like within a broader challenge to data colonialism?

Nick Couldry & Ulises A. Mejias, The Costs of Connection, loc. 546