But Autonomists were rather vague about the mechanisms of this general intensification of capitalism's influence over social life, except when they claimed the structure and norms of capitalist work somehow expanded out into social life. That idea gives us no grip at all on data colonialism, which, as we have shown, appropriates life as raw material whether or not it is actually labor, or even labor-like.

Nick Couldry & Ulises A. Mejias, The Costs of Connection, loc. 153