The counterfactual—what if no preventive action had been taken? [fact]
When patterns in current data are assumed to be reliable proxies for future events that may (or may not) happen, preventive action will be authorized whose necessity, by definition, never gets demonstrated. The counterfactual—what if no preventive action had been taken?—simply falls out of the picture.
Nick Couldry & Ulises A. Mejias, The Costs of Connection, loc. 451