The principle of seamfulness therefore becomes a potential tool for resisting social worlds that are less accountable, harsher, and characterized by ever higher levels of inequality, mistrust, and despair. It also alerts us to the danger that without seamfulness, the social costs that data colonialism generates will simply be passed down to the most vulnerable, quite possibly on the basis that they somehow "deserve" it, exactly the form of "moral behaviorism" that has for two decades characterized neoliberal societies.

Nick Couldry & Ulises A. Mejias, The Costs of Connection, loc. 608