Why is it that so far we have talked simply of capitalism and not digital capitalism, informational capitalism, communicative capitalism, platform capitalism, or surveillance capitalism, to name some rival terms? The reason is straightforward. No convincing argument has yet been made that capitalism today is anything other than what it has always been: the systematic organization of life so as to maximize value, resulting in the concentration of power and wealth in very few hands. Contemporary societies are marked by the ever-increasing importance of the circulation and processing of information. As we emphasized earlier, this accelerated circulation and extraction of data and information has had profound impacts on the management of business, on the organization of work, and on the integration of social life into the economy. But that is no reason to say that the fundamental drivers of capitalism have suddenly changed; they have not.

Nick Couldry & Ulises A. Mejias, The Costs of Connection, loc. 150