The risk is clear, however: that since we have no choice but to go on acting in a world that undermines the self's autonomy, one consequence is that we may progressively unlearn the norms associated with it. As the second quotation at the beginning of the chapter head suggests, data colonialism's subjects may come to unlearn freedom in time.

Nick Couldry & Ulises A. Mejias, The Costs of Connection, loc. 525