The path away from data colonialism will start when we reclaim the capacity to connect that human beings have always possessed, and we decide that today's costs of connection are neither necessary nor worth paying. The struggle is a global one: it matters for humanity as a whole, not just for market democracies, and it confronts capitalism as a whole, not just social media.

Nick Couldry & Ulises A. Mejias, The Costs of Connection, loc. 650