Problem 1: As inequality increases and the majority of people have less money to spend, capitalism needs to find new ways to exploit them that don't involve buying things. Wealth is becoming less evenly distributed, which means most of it is accumulating at the top while the majority of people experience a loss of wealth. If people buy fewer and fewer things, this can become a problem for capitalism. Fortunately (for capitalism), social quantification introduces a new model in which people can generate profit for corporations simply by participating in social activities, without having to buy commodities.

Nick Couldry & Ulises A. Mejias, The Costs of Connection, loc. 166