This takes us to a third and more fundamental disruption to autonomy. What if capitalist data relations trouble the very basis of autonomy, the minimal boundedness that underlies the very possibility of being a self? What if datafication, not just potentially but in principle and by design, interferes with the self’s space of movement that is its “own”?

Nick Couldry & Ulises A. Mejias, The Costs of Connection, loc. 500