Yet, in agreeing to or accepting data collection, people may have a pressing need to secure a service of some sort (just as a labor contract is held together by the worker's need to sell her labor power for money so she can buy the necessities of life). Through data relations, for example, we access connection (platforms where everyone else we know is a user) and services that are basic to daily life, such as insurance.

Nick Couldry & Ulises A. Mejias, The Costs of Connection, loc. 137