Untouched also would be the basic fact stressed throughout this book that capitalism's data-driven order is being built globally, not just in the West. It is an order that has behind it the full force of the world's two most powerful states (the United States and China), who are competing for leadership of the social quantification sector and its AI hinterland.

Nick Couldry & Ulises A. Mejias, The Costs of Connection, loc. 573