Vision and imagination become the most practical starting points when we are faced with a social transformation so large, so ordered, and so multilayered. We need a vision that does not turn its back on the future but asserts the possibility of a different future, a vision that does not subordinate human autonomy to system autonomy. We will suggest here some practical steps toward this reimagining of our relations to data and data colonialism, a potential new social imaginary about data and our relations to data.

Nick Couldry & Ulises A. Mejias, The Costs of Connection, loc. 598