Resistance to data colonialism does not mean gestures made for effect (such as quitting Facebook) that leave the order of data colonialism intact. But it does mean saying no to practices that normalize the order of data colonialism in everyday life. We need to find ways of collectively unsettling our identification with data colonialism's requirements. Power is always social in the end, so discovering new powers of resistance must emerge from the social world too.

Nick Couldry & Ulises A. Mejias, The Costs of Connection, loc. 629