What if comparable processes for abstracting human life are today enabling new, extended forms of economic extraction? … The world of internet-based connection is a world in which new types of corporate power, with privileged access to data streams extracted from the flow of life, can activate a metaphorical button—an apparatus of extraction, whether platform, app, or AI system—that reconfigures human life so that it contributes continuously to the collection of data and thereby, potentially, to the generation of profit.

Nick Couldry & Ulises A. Mejias, The Costs of Connection, loc. 45