What sorts of data should be collected? What sorts of data should be combined with what other sorts of data? When do we need to impose a limit on algorithmic decision-making? Our answers to these questions will shape the social worlds in which we live over the coming decades. We can go even further: because order is the basis of all forms of life, the social and economic order being built through data colonialism raises questions about the future of human life itself.

Nick Couldry & Ulises A. Mejias, The Costs of Connection, loc. 601