Crucial to any analysis of the media's portrayal of Muslims and Islam, therefore, is an understanding of what scholars refer to as “framing.” The sociologist Michael Schudson summarizes media framing in this way: “Journalists normally work with materials that real people and real events provide. But by selecting, highlighting, framing, shading, and shaping in reportage, they create the impression that real people—readers and viewers—then take to be real and to which they respond in their lives.” The news media creates frames of interpretation through which we understand “reality,” but the reality in question is a construction that reflects the biases and ideologies of individual journalists and the media organizations that employ them. The reality created by the media, moreover, is often constructed to attract consumers and to keep a newspaper, news website, or television network in business.

DEFINE: Explains the scholarly concept of 'framing' in media analysis via Schudson's definition.

Green, Todd H, The Fear of Islam_ An Intro…, loc. 497