For the neoliberals, the competitive market was not simply a more efficient technology for the distribution of goods and services; it was the guarantor of individual freedom and rights, and the necessary condition of social peace. If neoliberal thinkers and human rights activists could find common cause, as I suggest they could, this is largely because the concerns of twentieth-century neoliberals were far less narrowly economic than existing accounts tend to allow.

Jessica Whyte, The Morals of the Market, loc. 36