Here, he and his frequent antagonist Rüstow agreed: while Rüstow worried that the social dislocation that would follow the imposition of Western civilisation on 'natives' who were still living in the 'Stone Age' would provide an opening for communism, he nonetheless argued that as 'long as the present structure of these countries continues, we might as well convert any investment of ours into roubles'. For the neoliberals, a conducive climate for foreign investment required a profound social transformation, or conversion, and the adoption of the morals of the market. Exporting capital meant exporting capitalist social relations and a morality that fostered capital accumulation.

Jessica Whyte, The Morals of the Market, loc. 298